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Headlines :

3rd edition of the Africa Marketing Place

Date: 29 – 30 November 2022

Location: Casablanca (Morocco)

Casa Events is organizing on November 29 and 30, 2022, the 3rd edition of Africa Marketing Place, an event dedicated to territorial marketing under the theme “citizen participation: for a sustainable and inclusive territorial marketing”.

Internationally renowned experts, researchers and professionals will participate in this edition, which will be marked by the presence of several African and international territories.

“The importance of citizen participation in the establishment and development of an appropriate sustainable and efficient place marketing approach is no longer in dispute, action-oriented scientific research in place marketing affirms that the most relevant place brands are those that have involved the citizen throughout the process of territorial attractiveness and hospitality,” say the organizers in a document.

On the menu of this meeting, think tanks, master classes, conferences, workshops, the “APM Awards” which reward inspiring African initiatives that respond to the issues and problems facing the territories.

This year, on the sidelines of the Summit, the event will also host the 1st African Tourism Forum of Casablanca in collaboration with the Regional Council of Tourism (CRT) of Casablanca which will bring together stakeholders from the tourism sector in Morocco and Africa.