Fatou KAMARA is the owner and CEO of Segalsine Consulting. She is consultant in marketing & communication strategies (Telecoms, Digital Finance,FMCG) with support from end to end in implementation of the strategies elaborated. She is also Digital finance consultant and accompanies from end to end in the implementation of the projects settled in Central & Western African Region. She is advisory board member of FINCCLUDE, global knowledge community/industry association at the intersection of financial inclusion & telco-carrier commerce,that helps the unbanked become financially included, literate then financially sophisticated. Previously, she was brand & digital services director of Expresso Senegal and Business Solutions & Services Director at Expresso Senegal(B2B and B2G). She was also acting chief marketing officer at Expresso Senegal during 09 Years. She was also regional account director for 26 countries in Central & Western Africa at McCann for Nescafé Brand during 11 Years.